Fluke Challenge Game

The Challenge

To promote the launch of a new product version and to engage disenfranchised customers, we created panoramic views of real-life scenarios (plus a few fantasy-life encounters) for people to try out Fluke Imagers. We then developed a point system based on dollar savings of these real-life solutions to ingrain the message, reinforcing the quality of Fluke products as well as their understanding of the end-user base’s challenges.

The Results

The sales force went gaga—literally adding the link to their email signatures. We have Level 2 poised for launch.

What We Provided

Concept, art direction, design, Flash design and programming, photography, video/audio editing, XML-based engine.